Role
UX Research
Anna is a professional artist and illustrator. Her specialization is children’s book artwork
Anna has a unique illustration style: an imitation of oil paint on canvas. That sets her apart from other illustrators
Project has been launched
Shortly after launch, the artist began receiving new client inquiries attracted by the site’s visual storytelling and strong identity
Figma
Weblium + CSS
UI Design
Adaptive Design
No-code Development
About
Tool used
MAIN COMMERCIAL TASKS
MAIN VISUAL TASKS
Expand the client base and strengthen the illustrator’s presence in the USA and European markets
Make the consultation process intuitive and quick
Showcase Anna’s unique drawing style
Convey a fairtale visual. Website must tell a story like inside children’s book
Highlight portfolio and process of creation
Get more clients on children's book illustration
Results
In the first month after launching website got 179 UNIQUE VISITORS and 22 FORM REPLIES
The website successfully generated new client inquiries from the USA, Canada and Europe
UX Research
TARGET AUDIENCE ANALYSIS
It is essential to understand who exactly Anna's potential clients are, what motivates them, and what challenges they face when searching for an illustrator
Three core segments have been identified. Each with different needs but one common goal: to find a reliable illustrator with a unique visual voice who can bring their story to life
Children’s Book Authors (and their agents)
They need an illustrator who understands narrative, characters, and emotional tone
Pain points:● Hard to find someone with both artistic talent and professionalism● Fear of low-quality or inconsistent work
How it was solved:1. A dedicated section showcasing illustration process and story-based approach 2. Testimonials to build trust
Children’s Book Publishers
They’re looking for illustrators who match a specific style brief, have predictable quality, and can deliver on time
Pain points:● Need clear understanding of the illustrator’s working method● Prefer someone with a strong, recognizable style
How it was solved:1. A full “Process” section to show step-by-step workflow 2. Highlight of past projects
Private Clients (e.g., parents ordering custom book
They want to create a personalized illustrated book for their child — a unique keepsake
Pain points:● Unsure how the process works● Fear of communication gap or vague pricing
How it was solved:1. Friendly, accessible tone throughout the website 2. Clear call-to-action and step-by-step explanation of how to order 3. Option to book a consultation in one click
SUMMARY:
Anna’s audience is diverse, but all of them value emotional connection, trust, visual uniqueness, and professionalism.
The website is designed to deliver on all of these through clear structure, emotionally driven design, transparent presentation of services, easy user flow and one click to book a consultation
UX Research
Competitors analysis
A competitor analysis was conducted to better understand the visual and strategic landscape of children’s book illustrators
An illustrator’s visual identity plays an important role. Each website reflects a unique style that helps differentiate the artist from competitors. However, general trends reveal mostly basic portfolio presentations with little storytelling elements
SUMMARY:
In contrast, Anna Bondarenko stands out with her emotionally rich, textured style that mimics oil painting on canvas. This became the foundation for the website’s structure and visual direction, highlighting her uniqueness and deep storytelling approach
How it have been implemented on the website:
● Immersive layout that feels like pages of a storybook● Unique visual elements and illustrations● Telling a story about Anna, not just flat portfolio
My personal Challenges
One of the main challenges I faced while working on this project was adapting to a richly illustrated and emotionally expressive visual style. Something quite different from my usual minimalist approach
To rise to the occasion, I immersed myself in the world of children’s book illustrators: I studied dozens of portfolios, identified stylistic patterns, and explored how to balance artistic atmosphere with the primary goal of attracting clients and selling services
As part of this preparation, I ordered one of Anna’s published books on Amazon to experience her work in print and better understand the texture, rhythm, and emotion of her illustration style. (My daughter loves this book)
UI Design
CONCEPT
UI Design
DESKTOP
UI Design
ADAPTIVE
what was done
Delivered not just a beautiful portfolio, but a strategic tool to promote the artist’s work to publishers, agents, and private clients
Built a responsive design that can accommodate future projects or expansions
Structured and showcased the artist’s services and key benefits in a visually appealing way that speaks directly to potential clients
Designed an emotionally engaging portfolio website that seamlessly merges the artist’s signature illustration style with a clean, user-friendly interface
Conclusion
But the best part is the illustrator’s feedback and the new clients she’s getting through the website
Thank you 🙏🙏🙏 I sincerely thank you for your work! 😊😊😊❤️ The website is magical! I'm sooo happy with it! 😇 And it’s been such a pleasure working with you! 😊😊😊
The site is wonderful 🥰 thank you once again! 😊 I realized that even though I haven’t run any ads, clients still find it from Instagram and Facebook. Now I’m thinking about updating the projects because I’ve done so many over the past year))
But the best part is the illustrator’s feedback and the new clients she’s getting through the website
Thank you 🙏🙏🙏 I sincerely thank you for your work! 😊😊😊❤️ The website is magical! I'm sooo happy with it! 😇 And it’s been such a pleasure working with you! 😊😊😊
The site is wonderful 🥰 thank you once again! 😊 I realized that even though I haven’t run any ads, clients still find it from Instagram and Facebook. Now I’m thinking about updating the projects because I’ve done so many over the past year))
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