Role
UX Research
Emely Wud is a portrait photographer and studio owner working in the luxury segment
She specializes in creating emotional, elegant portraits for private clients, models, and brands. Her work has been featured on magazine covers and recognized with international awards
The website design reflects her refined, cinematic style. It combining minimalism, deep tones, and strong typography to emphasize confidence, sophistication, and the emotional depth of her work
Figma
UI Design
Adaptive Design
Animation
About
Tool used
MAIN COMMERCIAL TASKS
MAIN VISUAL TASKS
Attract premium clients (models, brands, private clients) through a visually strong and intuitive website experience
Simplify client communication with an easy way to book sessions and contact the studio directly
Keep the focus on photography
Ensure visual consistency between the website and the photographer’s offline brand identity
Highlight the emotional depth of the portraits
Present Emely as a high-end portrait photographer
UX Research
TARGET AUDIENCE ANALYSIS
It is essential to understand who exactly Emely's potential clients are, what motivates them, and what challenges they face when searching for a photographer
Emely’s audience includes high-end private clients, models, creative professionals, and premium lifestyle brands seeking a photographer who can capture authenticity with elegance
UX Research
Competitors analysis
A competitor analysis was conducted to better understand the visual and strategic landscape of photography
Photographer websites consistently prioritise minimal chrome so the photos dominate, project pages that read like short editorials, and early visibility of trust signals (press, awards, premium clients)
SUMMARY:
To stand out, our site should emphasise a cinematic hero experience, curated mini-editorial case studies, a bespoke “session” narrative that highlights the client experience, and a concierge-style booking process. These highlight points position us above the competition by offering both high-design aesthetics and a luxury service feel.
How it have been implemented on the website:
● Cinematic first impression● Clear “Book a Session”● Photography takes center stage
UI Design
CONCEPT
UI Design
DESKTOP
UI Design
ANIMATION
UI Design
ADAPTIVE
what was done
Designed an elegant, high-end website that conveys luxury and professionalism
Created a strategic portfolio positioning the photographer as a premium choice for models, brands and private clients
Structured and showcased the artist’s services and key benefits in a visually appealing way that speaks directly to potential clients
Designed an emotionally engaging portfolio website that seamlessly merges the artist’s signature style with a clean, user-friendly interface
Conclusion